When you post on social media, make marketing material, build your website…do you know who you’re talking to?
Do you know what he or she looks like? How old are they? What lights them up? What makes them furious?
If you’re fuzzy about the above questions, I invite you to do this exercise with me.
Figuring Out Your “Avatar”
Figuring out your “avatar” or target client isn’t hard, but it’s extremely valuable knowledge. Think of some really big brands out there. For instance, Forever 21. I bet, without me saying a word, you know EXACTLY who that shop is for.
Teenagers and twenty-somethings (mainly girls) that want to be fashionable on a dime. They care less about quality and more about being up to speed with the trends. They value feeling stylish and dislike not enjoying the latest “thing” to wear which leads to feeling left out.
Forever 21 has VERY targeted marketing, right? That’s because they know WHO they’re speaking to.
Do you know who you’re speaking to?
If your target client is even the slightest bit fuzzy to you, take out a piece of a paper and pen, grab your lap top, or create a new Pinterest board. We’re doing this!
I want you to picture your target client. They’re sitting in front of you.
- What do they look like?
- How old are they?
- How do they carry themselves?
- What are they wearing?
- Do they have tattoos? Piercings?
- Do they work?
- If so, what do they do?
- Are they single? Married? Divorced?
- Do they have kids? How many?
- What’s their health like?
- Do they seem happy? What’s their demeanor?
- Where do they live?
- What do they live in?
- Where do they shop?
- What matters most to them?
- What keeps them up at night?
- What’s the single thing that annoys them most?
- What do they REALLY enjoy?
- What are their dreams? Why do they want that?
- Do they take action? Sit on the sidelines?
- Where do they want to be in 5, 10, 20 years?
- How motivated are they to solve their problems?
The above list is by no means inclusive of ALL questions you can ask about your target client. Depending on your niche, you will have questions that specifically relate to the work you do.
The importance of this exercise is HUGE.
Every single time you write something, create something, post something, I want to picture that you’re talking to this person.
Trying to speak to everyone is truly the path to being a wishy-washy brand that doesn’t really speak deeply to anyone.
The goal here is to call people out. For someone to interact with your brand and say, “Heck yes, that’s me!”, or, “Ummm, no. Bye, Felicia”.
To be fair, not all of the people’s interactions will be that black and white, but you get the point.
Alright, Gorgeous, there you have it. Now, I’d love to hear from you! Who’s your target client? Did you find this exercise valuable? Comment below to join the conversation.
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